Mark Zuckerberg wears hoodies and flip-flops to meetings. Is that proof of unprecedented dress freedom? Or is he an exception? Are we all blurring the lines between our professional and personal lives? Or do some of us dress strictly for professional contexts? Does the aesthetic of our work space matter? For what exactly? What daily aesthetic practices do we engage in and how is the precarization of urban labour markets translated into this everyday aesthetic labour?
These are the central issues of this research project. Working with methods such as ethnographic participation and qualitative interviewing we research such aesthetic labour in the post-Fordist urban.